Job Description

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.
Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.
What you’ll do & Who you are
Join Our Team as a Digital Onsite / Performance Marketing Manager (d/f/m).
About the team:
As a Digital Marketing team we empower our private and commercial customers to joyfully trade on Kleinanzeigen across Web and App.
We help our users along the customer lifecycle and journey through digital initiatives (Performance & Mobile Marketing, Onsite, CRM) to find or to sell the item or service of choice and promote their business by expanding their reach, enhancing visibility, and connecting with a diverse audience.
What You’ll Do:* Lead, develop and implement successful Onsite Marketing initiatives on Web and in the Apps with the objective to increase user acquisition & engagement and improve key metrics (i.e. feature usage, awareness of product updates…) with focus on private users
* Measure, supervise and analyze the success of your Onsite Marketing activities, including campaign results and future recommendations in close coordination with analytics and other collaborators and team members
* Oversee the holistic Onsite Marketing campaign plan to prioritize, orchestrate and coordinate campaigns across all business units and areas
* Design, develop, and maintain product landing pages to ensure they are visually appealing, user-friendly, and optimized for conversions
* Collaborate with product, design and brand team to ensure accurate and appealing presentation of product and consistent brand messaging
* Strategic “full funnel” view and improve the onsite customer experience, including marketing & product touchpoints
* Be agile and rapidly iterate on strategy based on findings
* Find pragmatic solutions within given resource context


What You Bring:* Min. 3 years of practical experience in Digital Marketing (ideally Onsite Marketing or Performance Marketing)
* Preferably experience from an e-commerce or online marketplace
* Strong project management skills, familiar with agile working environments
* Experience with advertising tooling (e.g. AdOps for Google Ad Manager) is a plus
* Proven ability to build and maintain cross-functional relationships
* Strategic “full funnel” view and ambitious yet unpretentious with a “can do attitude”
* Excellent oral and written communication skills in German & English


Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:* An attractive Base Salary
* Participation in our Short Term Incentive plan (annual bonus)
* Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon well why not! just make sure you have internet connection!
* A 24/7 Employee Assistance Program for you and your family, because we care ❤️
* Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow


On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.  

  

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.